Top 5 Free Web Analytics Services (2025)

We, the CheckStat team, put together a short and clear list of five free trackers. The criteria are simple: a friendly interface, easy setup, and understandable metrics.

At-a-glance comparison

Service	Strengths
CheckStat	Real-time data; lightweight script; flexible filters; API; privacy first
Google Analytics 4	Google ecosystem; event-based model; built-in reports
Microsoft Clarity	Session recordings; heatmaps; easy setup
Matomo (On-Premise)	Full data control; open-source; no sampling
Umami (Self-hosted)	Privacy-first; minimalism; simple installation

1) CheckStat Analytics

Here’s why. Data updates in real time — you see a live activity feed of your users. There are flexible filters: you can include or exclude countries, sources, URLs, and devices for any period. The interface is clean and simple, there’s an API, and the tracking script is lightweight and doesn’t hurt performance. Privacy: we comply with GDPR/CCPA, use only first-party cookies, and host in the EU.

On the Free plan you get 2 domains, up to 100k visits/month per domain, 6 months of history, an API, and more.

Bottom line CheckStat: fast setup, clear charts, convenient filters, and real-time data. Privacy is our priority.

2) Google Analytics 4 (GA4)

Free analytics from Google with an event-based data model and a wide ecosystem (Ads, BigQuery). It’s a fit if you actively use Google Ads and build complex funnels.

• Flexible event and conversion setup.
• Tight integration with Google products and built-in reports.
• Great for large-scale marketing scenarios.

Bottom line GA4: free and useful if you work inside the Google ecosystem.

3) Microsoft Clarity

A completely free behavioral analytics tool with session recordings and heatmaps. Helps you see where people get lost, what they click, and how they scroll.

• Session recordings show real interactions.
• Heatmaps for clicks and scrolling.
• Quick script installation.

Bottom line Clarity: a simple way to see user actions and improve your site’s UX.

4) Matomo (On-Premise)

Open-source analytics you host on your own servers. Free when self-hosted and full control over your data. Good when privacy and internal compliance matter.

• 100% data ownership, no sampling.
• Flexible and extensible with plugins.
• Fits your security rules and infrastructure.

Bottom line Matomo: best for teams ready to administer their own server.

5) Umami (Self-hosted)

A simple, lightweight open-source tool focused on privacy. Basic metrics, a clean dashboard, and straightforward setup.

• Free when self-hosted, MIT license.
• Minimal configuration and transparent reports.
• A good choice for small projects and landing pages.

Bottom line Umami (Self-hosted): a simple alternative if you want basic, lightweight analytics.

Our checklist for you

• CheckStat Detailed and easy-to-understand analytics for every day.
• GA4 Working with advertising and BigQuery.
• Clarity If you need to view heat maps.
• Matomo Need full control and self-hosting.
• Umami Love minimalism and open-source.

We aimed for an objective comparison and laid out which tool fits which case. We’re always ready to help with setup and first steps. — The CheckStat team.